The Importance of Community Connection for Retailers

Eric Feigenbaum, VMSD New York editor, and Harry Cunningham, head of store development, Vera Bradley, discuss the importance of retailers connecting with customers on a human level, ultimately giving them a sense of ownership in the brand, at the 2015 International Retail Design Conference in Austin, Texas. Feigenbaum and Cunningham presented “Retail’s New Paradigm: Connecting with the Community” at IRDC 2015. For more information, visit irdconline.com.