Influence of Store Experience on Wealthy Shoppers

A recent survey revealed how much wealthy shoppers’ purchases are influenced by a store’s environment, reports Women’s Wear Daily.

The Luxury Institute (New York) recently surveyed 1600 men and women with annual incomes of at least $150,000 and an average net worth of $2.9 million. The poll found that a store’s environment is especially influential for female shoppers when making decisions about what fashion accessories and jewelry to purchase.

While store experience influenced 60 percent of women’s accessories purchases, men’s purchasing behavior was not as heavily influenced by store experience, though. The poll found that 40 percent of men relied on store experience for their fashion accessories purchases.

The survey also found that more than half of women (57 percent) prefer utilizing store displays when shopping for luxury apparel rather than having a sales associate recommend an item. However, men are less influenced by store displays, as only 44 prefer them to help from sales associates.