Registration for VMSD’s new, one-day mini-IRDC focusing on designing retail for the millennial generation is now open. The event, called IRDC Roadshow: Millennial Edition, takes place June 7 at the Hilton Cincinnati Netherland Plaza.
The day’s activities kick off with an opening keynote by renowned trendspotter Marian Salzman on “Millennial Consumers: Who They Are, and How They Shop.”
The agenda also includes three 30-minute presentations on research targeting millennials from such firms as Little (Charlotte, N.C.), Big Red Rooster (Columbus, Ohio) and WD Partners (Dublin, Ohio); networking lunch/roundtables; retail case studies from Starbucks and Macy’s; and a closing panel discussion with millennial design students.
Click here to register.