This Japanese department store is designed around carefully thought-out concepts of names and icons, closely tied to key design signatures and materials to create strong identities for each floor. The main floor, with a architecturally influenced flower icon, is called "Style Perfection"; colors, patterns and materials throughout the floor accessorize the natural landscape. The men's floor, using a knight symbol, is named "Simple Sophistication," while "Gourmet Satisfaction" denotes the food floor. Young fashions and women's shoes are on the "X Generation" floor, characterized by an X symbol and collages of images communicating the vitality, attitude, image and lifestyle of its target customers.
Photography by Dub Rogers, New York City
Design: WalkerGroup/CNI, New York City -- Mark Bradin, account executive; Martin Jerry, vice president, creative designer; Peter Scavuzzo, vice president, graphic design; Milosh Sekulich, project executive; Yoshi Shiraishi, project designer; Christina Walker, senior graphic designer; Harua Uekusa, design coordinator; Tak Tsukahara, project coordinator
Iwataya's team: Kenichi Nakamuta, president; Yasuo Ishii, vice president; Masamichi Furusawa, vice chief of strategic planning center; Jiro Oda, managing director of merchandising; Hideaki Shinozaki, general manager and project coordinator