Concept store tees up a study in contrasts.
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Swedish apparel maker J. Lindeberg has been outfitting golfers around the world from various retail outlets and its own flagship stores in New York, Los Angeles, Stockholm, Tokyo, Kyoto and Hong Kong. Now it has opened a concept shop in its headquarters city of Stockholm that it describes as “bohemian elegance.”
The building, in the city’s most exclusive shopping district, dates back to 1899 and the interior of the store acknowledges the architectural heritage – with a twist. At the entrance, a proscenium of 20-foot-high windows serves as a stage for product displays and vast glimpses inside the store. Inside, redesigned vintage furniture sits on untreated concrete floors.
“The concept is based on contrasts between traditional and unconventional, industrial and refined,” says Swedish architect Albert France-Lanord, who designed the space.
The new store is the first in a line of concept boutiques the company will be rolling out across the world.
Project Suppliers
Client
J. Lindeberg, Stockholm, Sweden
Design
Chez Albert, Stockholm
Photography Courtesy of J. Lindeberg, Stockholm
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J.Lindeberg is a Swedish clothing company marketed as a 21st Century lifestyle brand. Currently, J.Lindeberg is distributed in over 20 countries and available at flagship stores in New York, Los Angeles, Miami, Stockholm, Tokyo, Kyoto and Hong Kong. J.Lindeberg's clothes are popular among golfers. By the way, I wonder why does this concept describes as "bohemian elegance"? Senior Healthcare Consultants