'Jack' Brand Alive Online

While Jack in the Box restaurants may be unknown to many Americans, the 49-year-old San Diego, Calif.-based brand is alive and well online at www.jackinthebox.com.

The site has just added e-com segment, which the company hopes will reinforce the campy “Jack” following as it expands its presence across the nation. The company operates more than 1600 restaurants in 15 states and hopes to increase that figure by ten percent each year.

While one can't get a burger and fries online, he or she can purchase “Jack in the Boxers” for $15 and T-shirts with the quote, “You Are So Fired,” for $13.