Located amidst a street bazaar environment in Aventura, Fla., the new Jewelers Market needed a sleek, sophisticated and upscale ambience to stand out on the busy boulevard.
Pavlik Design Team (Fort Lauderdale, Fla.) set out to create a memorable and value-focused jewelry market by using contemporary architecture and warm, rich materials.
The soaring double-height space features a sleek and contemporary "street of shops" concept. Undulating showcases in rich dark woods and metal create boulevards and plazas that are easy in which to shop and circulate.
Geometric-patterned carpeting in sable and limestone tile are used to define traffic and specialty areas within the space.
An exposed industrial ceiling and an open halogen lighting grid balance the store's sleek design. This high ceiling is defined by large floating elliptical rings in sable fabric and translucent metal sheers. In addition, these rings are complemented by curved, sweeping ceiling planes that bring lower scale to the perimeter "streets."
The storefront features tall windows that provide a clear and dramatic view into the space and a vintage black and white billboard graphic that draws attention to the façade.
Client: Jewelers Market, Aventura, Fla.
Willie Ivory, senior project manager
Lourdes Amador, project manager
Design/Architecture: Pavlik Design Team, Ft. Lauderdale, Fla.
General Contractor: RCC Associates, Deerfield Beach, Fla.
Audio/Visual: DMX Inc., Miami DMX Music
Fixtures/Showcases: Store Kraft Mfg., Beatrice, Neb.Store Kraft Mfg.
Carpeting: C&A Floorcoverings, Decatur, Ga.
Fabric Overhead Oval Ring: Moss, Belfast, MaineMoss
Metal Shimmerscreen: ShimmerScreen, Mount Vernon, N.Y.BCM Architectural
Porcelain Tile: Crossville Inc., Crossville, Tenn.
Signage/Graphics: Fuentes and Burch, Key Largo, Fla.
Modern Display Signs, North Miami Beach, Fla.
Wallcoverings and Materials: Wolf Gordon, Ft. Lauderdale, Fla.
Innovations, New York
Photography: Dana Hoff, Jupiter, Fla.
DMX MusicStore Kraft Mfg.MossBCM Architectural