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Jimmy Choo Opens London Flagship

Largest store features made-to-measure, bridal services

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Luxury shoe brand Jimmy Choo (London) has opened its largest flagship to date. Located on London’s New Bond Street, the 2100-square-foot store spans three floors and merchandises the brand’s full lines of footwear, accessories, eyewear, fragrances and other items.

The David Collins Studio (London)-designed space features a made-to-measure area, as well as a top floor bridal salon that boasts a fully stocked marble-topped bar, according to Women’s Wear Daily. Later this year, a large-scale work by artist Shirazeh Houshiary will be installed and will be visible from all three floors. The helix-shape piece is being fashioned “from empty aluminum bricks and meant to recall the heel of a shoe,” reports WWD. Design finishes include gold mesh wall panels and cabinet doors and a chandelier “dripping with burnished gold hoops and raw crystals.”

“I needed it to feel intimate, I needed it to feel like a house,” Sandra Choi, Jimmy Choo’s creative director, told the publication. “There are different zones to think, shop and play — a place you want to come with your girlfriends.”

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