The denim brand's Bucktown boutique appeals to the arts set.
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Trendy denim brand Joe’s Jeans has opened its newest branded store in the Bucktown neighborhood of Chicago.
“We want these stores to be cool places to go to,” says Katie Hurley, vp, retail and marketing. “So our environment is not just about the brand and the merchandise. It’s about all the things that would appeal to our customer.” Things like Oliver People’s eyewear, vintage art and coffee table books about noted designers (Vivienne Westwood, Hedi Slimane, Helmut Newton, etc.), jewelry from local artists, selections from the AreaWare catalog and merchandise from Gag & Lou, the hip French jeweler.
The store is a visual incarnation of a Joe’s Jeans billboard, with lots of interesting graphics and a clean, modular rack and shelving system.
“Our target shopper is art students to art collectors,” says Hurley, “someone of any age who appreciates quality and style and has a creative outlook.”
Project Suppliers
Client
Joe’s Jeans, Los Angeles
Executive Architect
Wick Architecture & Design, Los Angeles
General Contractor, Ceilings, Flooring, Wallcoverings and Materials
Shawmut Design & Construction, New York
Audio/Visual
DMX Inc., Austin, Texas
Matheiu Schreyer, Venice, Calif.
Fixtures
Buzzoni, Bosaro, Italy
Mannequins/Forms
Adel Rootstein USA, New York
Photography Mariah Smith, Chicago
Nice store! I like the black and white design. Joe's Jeans really knows how to make great pair of jeans. I bet a lot of Joe's Jeans stores will open up around the U.S. Their business seems to be going great! Thank you for sharing this article.
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ولو بتحبي العاب التلبيس والملابس وازياء وحاجات حلوة ادخلي احسن موقع العاب تلبيس العاب تلبيس جديده كل يوم للبنات والشباب يا حلوين , وكمان فى الموقع احلي العاب سيارات العاب سيارات والعاب سباق سيارات جديده كل يوم مسلية وممتعه لشباب وبنات مصر
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I never tire of reading and researching the many variety of jeans that have now flooded the market. I am always on the look out for fashion that teams well with my antique jewellery. Ode to the denim!
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