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Rachel Roy promotes new line
Rachel Roy, a division of Jones Apparel Group (New York) has opened a pop-up store in New York’s SoHo neighborhood to promote the launch of its new Rachel Rachel Roy diffusion line, featuring sportswear, footwear, handbags and jewelry.
The design of the 1900-square-foot space includes vintage dress forms and an area dedicated to graffiti panels designed by tag artist SenOne.
The store will be open through September 16.
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