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Kmart Spook-tacular

Retailer setting up displays for Halloween

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Kmart's Scarewood Forest will be the setting for the retailer's displays for this year's increasingly important Halloween season. “Halloween runs second behind Christmas in terms of Kmart sales and store traffic,” said Dwight Hunady, divisional vp, seasonal, for the Troy, Mich.-based company. “So we have transformed key merchandise aisles into Halloween headquarters.”

Among the props in use will be a fog master machine, flashing skeleton and pumpkin lights, foam light-up jack-o-lanterns, illuminated yard art (tombstones, pumpkins and ghosts), three-foot-tall witches and ghosts, a 33-inch hairy spider, glow-in-the-dark spiders and other creatures, battery-operated skulls with glowing eyes, plus all kinds of spider webs, strobe lights and orange and black streamers. All of these props will be available, as well, as merchandise.

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