La Rosa shows up at Euroshop, the world leading fair dedicated to the mannequin and the visual display in Dusseldorf from 16th to 20th February. It is presenting six new collections among man, woman and children highlighting the creative and productive abilities of the enterprise. This also officially introduces the new creative direction team who is in charge since April 2012.
K, T, S, A, G and KIDS are the newest collections. Each of them is thought to fulfil the need of representation of a different type of fashion product. K, woman and G, man, are young, skinny, relaxed; S is sensual, glamour, retro; T is abstract, playful, versatile; A is couture, techno, custom made; KIDS is natural, childish, cosmopolitan.
These new ranges have been designed with an innovative and exclusive method of designing and and prototyping which uses the 3D technology reinforcing the bond between tradition, luxury and high-tech which is a hallmark of our Italian company.
Since 1922, La Rosa is known for its capacity of being in step with times, of thinking and realising iconic products. In order to speak to fashion and to anticipate tastes and changes of style since April 2012, La Rosa has appointed Andrea Batilla (designer and ex-director of IED Moda Milano) and Sabrina Ciofi (fashion journalist and expert in communication, partner of the brand agency Italiana Marchi created in 2009) to fill in the role of creative directors.
La Rosa's stand at Euroshop has been designed communicate a new approach that looks into future, where creativity and technology innovation work hand in hand in order to create an offer which covers the market demand at 360 degrees.
The stand has been realised with the collaboration of Fabrizio Bertero and BPM Studio, design atelier in Milan which ranges from city planning to architecture, from interior to industrial design.
Carlotta Cassani: firstname.lastname@example.org - tel.+ 39 02.99044222