Visual Merchandising and Store Design | VMSD.com

ISP/VM+SD Store Design Competition Winner

Challenges abounded when designing the Landmark Supermarket, part of the new Landmark Department store in Manila. For one, a series of structural columns were reinforced with large, low-hanging armatures, lowering the ceiling height to 11 feet. To open things up, light-colored, floating planes are suspended below the dark, exposed ceiling and the columns are wrapped with images of local fruits and flowers.

To reduce energy costs, efficient metal-halide and fluorescent light fixtures illuminate vertical surfaces and key displays, while overall lighting levels are kept low. And gypsum and solid-surface acrylic are used instead of wood, which is highly restricted in the Philippines. (This project also won an Innovation Award for store planning.)

Client: Landmark, Manila, Philippines – David Go, head of construction; Arlene Encinas, senior project manager; Noel Tolin, head of engineering; Norman Manalo, head of store planning

Design/Architect: Hugh A. Boyd Architects, Monclair, N.J. – Hugh Boyd, principal; A. Henderson Boyd, JoAnn Montero

General Contractor: Constech, Quezon City, Philippines

Outside Design Consultants: The Lighting Practice, Philadelphia (lighting); Leslie Evans Design, Cape Elizabeth, Maine (graphic design); GRA Architects, Clark, N.J. (presentation graphics); Susan Roberts, Athens, Ga. (colors and bowl designs); The Landmark, Manila, Philippines (construction)

Checkouts: Pan-Oston Sdn. Bhd., Malaysia

Flooring: Architectural Materials Supplies Trading Co., Hong Kong

Furniture: Ramler Contract, Victoria, Australia (tables and chairs)

Lighting: Ping Hao Lighting, Zhongshan, China

Metal Display Units/Shopping Carts: Target Display, Manila, Philippines

Refrigerated Display Cases: Hussmann Tempcool PTE, Singapore

Stainless-Steel Displays: FabTech, Valenzuela, Philippines

Photography: Toto Labrador, 2nd Storey Studios, Quezon City, Philippines