Specialty Store, sales area 5000 to 10,000 sq. ft.
Chute Gerdeman, Columbus, Ohio
The focus is on fashion - and the plus-sized female shopper - at the new Lane Bryant store in Easton Town Center (Columbus, Ohio). The large, open space is light and airy, with a neutral color palette that doesn't compete with the high-style, colorful clothing. A "runway" traverses the middle of the store, reinforcing the fashion-forward feel and leading to the cashwrap, where a textured wall is emblazoned with the retailer's new signature Navajo Red. Throughout the store, plus-sized mannequins and black-and-white images of plus-sized models in the retailer's clothes give customers a realistic portrayal of how clothes will fit. Curved, fabric-covered light fixtures keep things light, while a drop ceiling above the intimates area offers comfort and privacy. Additionally, outfits and wardrobe concepts were grouped together by lifestyle, and store brands such as Cacique, Lane Bryant's intimate apparel line, are given their own space to make the store easy to navigate.
Client: Lane Bryant, Reynoldsburg, Ohio
Tom Carr, store design director, Charming Shoppes
Kolby Veenstra, senior brand presentation manager, Lane Bryant
Jon Nubbemeyer, director of construction, Charming Shoppes
Mary Dawson, creative director, Lane Bryant
Design: Chute Gerdeman, Columbus, Ohio
Mindi Trank, program director
Tony Oliver, creative director, environments
Steve Pottschmidt, design development director
Carmen Costinescu, materials specialist
Eric Daniel, creative director, graphics
General Contractor: Construction One, Columbus, Ohio
Architect: CG Architecture, Columbus, Ohio
Ceiling: Interior Furnishing Merchandisers, Chagrin Falls, Ohio
Fabrics: Maharam, New York
Bernhardt Textiles, Lenoir, N.C.
Fixtures: TC Millwork, Bensalem, Pa.
Garvey, Red Bank, N.J.
Flooring: Crossville Porcelain, Crossville, N.Y.
Furniture: Texstyle, River Vale, N.J.
Lighting: Amerlux Lighting Solutions, Fairfield, N.J.
Mannequins/Forms: Greneker Solutions, Los Angeles
Decorative Wall Panels: Modular Art, Mountlake Terrace, Wash.
Wallcoverings: Benjamin Moore Paint Co., Montvale, N.J.
Sherwin-Williams, Garfield Heights, Ohio
MDC Wallcoverings, Elk Grove Village, Ill.
Wood Veneers: Veneer Specialists, Chicago
Storefront Canopy: Hanover Signs, Columbus, Ohio
Corporate Glass, Erie, Pa.
Photography : Eclipse Studios Inc., Dublin, Ohio