Leading Retail and Customer Experience Expert Laura Davis-Taylor Joins MaxMedia

Leading Retail and Customer Experience Expert Laura Davis-Taylor Joins MaxMedia

ATLANTA January, 2015 – MaxMedia, an Atlanta-based customer experience agency, has hired Laura Davis-Taylor as its executive vice president of customer experience to bring forth a new, unique flavor to its agency and offerings. As MaxMedia continues to focus on creating seamless experiences for clients and users, Davis-Taylor, a seasoned retail professional, will bring a fresh perspective to further enhance the agency’s breadth of capabilities and to shift the paradigm for creating customer experiences.

“I am looking at a world in which the ‘David and Goliath’, smaller nimble shops are making bold moves that drive amazing customer experiences and MaxMedia is one of these agencies – unhindered by the dogma of the past,” said Davis-Taylor.

Davis-Taylor began her professional journey in branding, and she gained a true passion for ecommerce and store design early on. Not only does she have phenomenal experience from working with WestWayne (now 22squared), Miller Zell, Creative Realities, Inc., BBDO, The Integer Group and more, but Davis-Taylor also founded Retail Media Consulting, Inc., which was later bought by a boutique.

“Laura’s extensive retail experience and spirit will undoubtedly contribute to an exciting time of growth and innovation at MaxMedia,” said Keehln Wheeler, founder and CEO of MaxMedia. “We are pleased to welcome a forward-thinking retail expert to our team and are confident Laura will deliver optimal results for MaxMedia and our clients.”

Davis-Taylor will also take the lead on MaxMedia’s strategic branding in 2015 and ongoing, bringing 25 years of experience, unmatched enthusiasm and ambition to the company.

Davis-Taylor’s philosophy is that all brands should strive to stimulate and create meaning for consumers throughout the entirety of their experiences, as she believes all content is noise unless it incites a meaningful engagement. Her unique retail expertise makes her book, Lighting up the Aisle: Principles and Practices for In-Store Digital Media, an excellent resource for learning more about in-store digital media.

About MaxMedia

Based in Atlanta, MaxMedia is an all-inclusive customer experience agency dedicated to creating meaningful and measureable engagements for clients and consumers. MaxMedia’s proprietary system, built with the help of psychologists, neuroscientists and heuristic experts, enables the understanding of motivations, tendencies, habits and what customers truly desire in their experiences. For more information please visit http://www.maxmedia.com/.