The Limited Launches New Banner

The Limited (New Albany, Ohio) has launched a new line of stores called “Backroom at The Limited.” These stores, which are currently operating in six locations, marry the look and fit of Limited clothing with the value found at outlet stores. The stores feature apparel designed specifically for the Backroom brand.

According to The Columbus Dispatch, the company has plans to open additional locations throughout the year, although it has not disclosed where. It is currently operating Backroom stores in Ohio, New Mexico, Texas, Georgia and New Jersey.