Growth slows despite forecast of 3- to 4 percent sales gains
Like its competitor, Home Depot, Lowe’s Companies, Inc. will be building out its portfolio at a slower rate in 2010. The home improvement retailer forecast 35 to 45 new Lowe’s will come online next year, down from the 62 to 66 that will have opened by the end of 2009 and well behind the 120-store pace of 2008. Company officials said expansion will be “prudent” and will focus on underserved U.S. markets. International growth is another option currently under study.
Company officials see comparable store sales rising 1 percent in 2010 and total sales increasing 3- to 4 percent in 2010. “Although prices have declined in recent years, the home remains many consumers’ largest asset. What has changed is their approach to tackling home improvement projects,” said Robert A. Niblock, Lowe’s chairman and ceo in a corporate statement. “Consumers are shifting to more do-it-yourself projects as they balance convenience with the cost of outsourcing. Opportunity rests in our ability to understand consumers’ evolving needs and provide products and customer-valued solutions.”