Creative displays, merchandise presentations, and in-store promotions not only put the finishing touches on well-planned and designed retail settings, they also directly bolster product sales. This new ...
First Place, Non-holiday window display, Event, VMSD International Visual Competition
By Anne DiNardo, Managing Editor
For its 2008 Flower Show, Macy’s decided to salute iconic fashion looks through the ages. Each window was dedicated to a particular look, featuring a mannequin wearing a custom-designed outfit constructed of artificial flowers that blended seamlessly with the real flowers and plants that surrounded them.
The time warp trip included a French garden at Versailles with Marie Antoinette and Twiggy’s signature style. Celebrity model mannequins (from Adel Rootstein) added to the decade-correct styling. Witty stories that put the fashions into historical context were included on window graphics.
Retailer: Macy’s Inc., New York – Paul Olszewski, director of windows; Douglas Fowler, assistant window director
Nursery: Ireland Gannon Associates Inc., East Norwich, N.Y.
Costumes: David and Phillipe Blond, New York
Mannequins: Adel Rootstein, New York
Photography: Richard Cadan, New York