Macy’s Hosts Interactive Fashion Event

Macy’s (Cincinnati) is hosting an on-demand, digital trunk show in its Herald Square location in New York, taking place Friday, Feb. 12, and Saturday, Feb. 13.

Hosted in partnership with Nineteenth Amendment (New York), the event will allow customers to try on items from the exclusive collections from four independent designers. Customers can then pre-order the items online on dedicated devices within the store or online for 19 days afterward. This event is the only time the products will be available to try on before purchase.

Items will be created on-demand and then shipped to customers’ homes within four weeks, reports Women’s Wear Daily.