Macy’s Spring Windows

Fashion windows highlight seasonal looks among colorful paper flowers
Posted May 3, 2011
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A sign that spring has arrived is Macy’s annual Flower Show, which takes place at stores in five cities, including New York, Philadelphia, Chicago, Minneapolis and San Francisco.

At the New York Herald Square flagship, Paul Olszewski, Macy’s award-winning director of windows, has created a "Towers of Flowers" theme for the Broadway windows, which recreates some of the world's most recognizable landmarks using flowers.

The retailer’s fashion windows also get a nature-inspired makeover with oversized colorful flowers, garlands and flags, while Schlappi mannequins (DK Display, New York) model the season’s freshest looks.

Here are scenes from the 37th Annual Macy's Flower Show. For more on this year’s display, check out the June issue of VMSD.