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Grab-and-go shops designed to offer convenience to shoppers
Macy's (Cincinnati) is stepping-up its holiday plans with grab-and-go Gift Shops and Celebrity Gift Shops, as well as an International Gifting Center featuring presents with purpose.
The concept will be offered in 400 stores nationwide and on macys.com. The new main floor Gift Shops will featured limited-edition gifts exclusive to Macy's, including techie gadgets, apparel and accessories, beauty and home goods. The celebrity gift shops located throughout the store will offer items created by Macy's design partners, including Betsey Johnson, Calvin Klein, Donald Trump, Jessica Simpson, Kenneth Cole and Martha Stewart.
"This holiday season we've acknowledged our customers' need for grab-and-go shopping and taken the idea of gift giving to the next level with branded shops featuring trendy and affordable product in a range of categories and pre-packaged gifts," says Martine Reardon, executive vp, marketing for Macy's.
As one of the largest department store operators, Macy’s Inc. has more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam.
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