Maison Kitsuné Opens Lower East Side Store

Maison Kitsuné (Paris) has opened a second New York location, on the Lower East Side.

The 700-square-foot shop is located on Rivington Street between Bowery and Chrystie Streets.

Masaya Kuroki, who cofounded the brand in 2002 with Gildas Loaëc, Daft Punk’s former manager, thought in dichotomies when designing the store, according to Women’s Wear Daily. While he wanted the space to be a rougher take than the brand’s first New York boutique at the NoMad Hotel, which opened in 2012, he also tried to maintain a feminine feel to offset the masculine downtown neighborhood.

The brand started as a music label, evolved into an apparel brand, and now has boutiques and/or cafés in Paris, Tokyo and New York.