Martin + Osa is a new brand concept that takes inspiration from real-life adventurers Martin and Osa Johnson. Design details reflect the attitude of the target consumer: active-minded, adventure-seeking 25- to 40-year-olds.
Large cypress plank doors at the entrance are used in lieu of glass. A cypress-lined lounge with a ping-pong table invites customers to literally come inside and play. Cypress floor and rafters add warmth underfoot and overhead. A wall-mounted memory wall of 1,000 black-and-white photos documents the namesake couple’s travels. And a gathering table, seating inglenook and two “cabins” showcase products in a communal fashion.
Client: American Eagle Outfitters, Pittsburgh – Chuck Chupein, COO; Deb McKeand, director, creative services
Design/Architect: Michael Neumann Architecture LLC, New York – Michael Neumann, principal; Jeff Rudy, project manager; Talin Rudy, Vivian Prunner, and Daniel Gillen, project team
General Contractor: Commercial Construction Management, Upper Darby, Pa.
Outside Design Consultants: Johnson Schwinghammer Lighting Consultants, New York (lighting)
Audio/Visual: PlayNetwork, Redmond, Wash.
Fixtures: Amuneal Mfg. Corp., Philadelphia
Flooring: Stone Source, New York
Lighting: Nippo, Iselin, N.J.; Litelab Corp., Buffalo, N.Y.; Chris Lehrecke Pendants, Bangall, N.Y.
Memory Wall: Daniel Gillen, Michael Neumann Architecture, New York
Photography: Sharon Risedorph, San Francisco