Max Factor Makes U.S. Comeback

Max Factor, the cosmetics brand owned by Procter & Gamble (Cincinnati), which has been available abroad since 2010, has launched a limited-edition capsule collection for U.S. stores.

In addition to e-commerce sites, the collection will be sold in 10,000 physical stores, including Walmart, Target, Walgreens and CVS, reports Women’s Wear Daily. Max Factor’s Global Creative Design Director Pat McGrath selected four products for the U.S. collection.