MaxMedia Appoints Rodney Sharples as Vice President of Operations

Seasoned business executive brings proven track record of financial and operational success in disruptive environments to the quickly-changing brick and mortar retail industry

ATLANTA, January 12, 2017 — Digital retail experience agency MaxMedia, the industry’s leading voice of retail transformation through emotionally-targeted, digital shopper experiences, has appointed seasoned business executive Rodney Sharples as Vice President of Operations. Rodney joins the senior leadership team with an emphasis on overall business initiatives, technology, marketing and strategy, reporting to MaxMedia CEO and Founder Keehln Wheeler.

Rodney joins MaxMedia at a time where brick and mortar retail businesses face significant disruption due to a quick escalation in online competition. This fractured marketplace is increasingly driving retailers to re-invigorate the in-store experience in an effort to increase sales and shopper loyalty — a business that Rodney believes MaxMedia is well-positioned to capture over competitive agencies.

“Retail environments are evolving at an exponential pace, as cultural and generational changes demand a new service level that retains the human element but places a larger emphasis on technology and instant access to information,” he said. “MaxMedia’s challenge is to efficiently service and scale for a variety of retail clients, and help them improve their overall margins and growth. MaxMedia has an edge over competitive agencies through its adamant and consistent pursuit of the retail channel, and an innate understanding and innovative use of technology in its solutions. These key differentiators have resulted in very significant large retail experience deployments with household-name businesses, and a pipeline full of upcoming projects and opportunities.”

Rodney brings nearly 25 years of domestic and international leadership and management experience to MaxMedia, with a proven track record of success in disruptive business environments. Prior to joining MaxMedia, Rodney served as Vice President of Operations, Client Services, and Revenue Delivery for WebMD Health Corp., where his leadership in mobile and web product development, expense reduction, and other operational initiatives drove growth and delivered $165 million in revenue over three years. He also has successfully implemented new cost-saving and revenue-generating business processes, nimble methodologies, and business expansions while in key positions at Reed Elsevier, Verint Systems, and The Home Depot.

These experiences will play an instrumental role in his operational and business growth initiatives for MaxMedia now and moving forward.

“Stepping into a company like MaxMedia gives me the opportunity to apply my larger corporate experience to a smaller scale, and strengthen MaxMedia as the industry leader in crafting and delivering digital retail experiences,” said Sharples. “It’s my belief that no agency is better positioned to help retailers adapt and mature their shopping environments, and strengthen their viability for years to come. The senior leadership team at MaxMedia has decades of experience when it comes to retail design, shopper experience, and overall ergonomics, as well as eliciting an emotional response from shoppers — and we will work closely with our technology teams and partners to ensure we remain on the leading edge of retail innovation in the brick and mortar space. The horizon is infinite and beautiful.”

About MaxMedia


MaxMedia is a digital retail experience agency dedicated to making today's always­connected consumer love shopping a little more. Through strategic insight, beautifully crafted content, interactive solutions, and continuous measurement, MaxMedia's compelling storytelling converts shoppers into buyers. Visit www.maxmedia.com for more information.

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