Spice and flavoring company McCormick and Co. Inc. (Sparks, Md.) is entering the retail arena with its first location, McCormick World of Flavors, at Baltimore’s Harborplace.
Designed to promote its global brand, the 3800-plus square-foot center will display McCormick’s products and house interactive and educational displays. Visitors can also enjoy a cooking demonstration area with McCormick’s own chefs and celebrity chefs, as well as buy products.
“What better way to communicate what we do than to allow visitors to experience it personally,” says Alan Wilson, president, chairman and ceo.
The store will be located on the first floor of the Light Street pavilion at Harborplace.