Visual Merchandising and Store Design | VMSD.com

Taking shoppers on a sensual journey.

Chilean women’s specialty apparel retailer MOR has taken a peekaboo approach to its store in Santiago’s Alto Las Condes mall. It leaves something to the imagination, displaying merchandise in a series of niches that reveal different areas to the customer as she wanders through the store.

“It’s a step-by-step way of showing product,” says Freddy Droguett, general director and architect at Droguett A&A Ltda., the Santiago firm responsible for MOR’s look. “The shopper should walk in and be able to discover.”

To play up the sensuality of the approach, Droguett selected elegant materials like velvet, leather, rich wood and silk in fitting rooms and throughout the various niches. Lighting is soft, featuring metal halide and halogen lamps.

Project Suppliers

Client
MOR, Santiago, Chile; Rodrigo Portugués, general director

Design/Architect
Droguett A&A Ltda., Santiago, Chile; Freddy Droguett, general director/architect; Roberto Pertuz, architect

General Contractor
Noriega & Ricalde Ltda., Santiago, Chile

Audio/Visual
Afesonac, Santiago, Chile

Ceilings, Fixtures, Furniture, Wallcoverings and Materials
Noriega & Ricalde Ltda., Santiago, Chile

Flooring
Atika, Santiago, Chile

Lighting
Emegesa, Santiago, Chile

Props and decoratives
Carolina Alemany, Santiago Chile

Signage/Graphics
Moremediadesign, Santiago Chile

Photography: Marcos Mendizábal, Santiago, Chile