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Espresso coffee brand creates fashionable in-store displays
By Anne DiNardo
Espresso coffee brand Nespresso kicked off the year with a series of ornate window and in-store displays created by Indian fashion star Manish Arora. The N-Art Campaign carried an Arabian Nights theme and was featured in more than 300 Nespresso boutiques around the world. The designer, known for his psychedelic color palette and fusion of modern and traditional techniques, created handmade artworks using the brand’s colored coffee capsules. Location-specific icons were also included, such as the Eiffel Tower in the Paris store and the Golden Gate Bridge in San Francisco. “The campaign consisted of many thousand intricate details that had to be applied and fitted to every store and window – a creative and logistical challenge,” says Thomas Paul Klein, key account director for Liganova, the Stuttgart, Germany-based firm in charge of production and logistics of the temporary display.
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The Nespresso Company manufactures both the machines and the capsules they use. Nespresso machines and their capsules can be bought in Nespresso stores, mail-order, or many other consumer appliance stores. -Instant Tax Solutions