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The Next Killer App: Stores, Part 2

Lee Peterson of WD Partners shares new, exclusive research on what consumers like most about combining online and in-store shopping

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9 years ago

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Lee Peterson, executive vp, creative services, WD Partners, discusses the results from two primary, exclusive research studies with over 3500 consumers in search of what appeals to customers about digital-retail integration (DRI) and about shopping in stores today, at the 2014 International Retail Design Conference in Miami Beach. Peterson presented “The Next Killer App: Stores” at IRDC 2014. For more information, visit irdconline.com.

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