 |
|
 
|
|
|
Sign up now for your FREE subscription to the interactive digital magazine.
|
|
Management changes for Greater China and North America
Nike Inc. (Beaverton, Ore.) has named Nike veteran Craig Cheek as vp and general manager of Greater China. Cheek most recently served as vp and general manager of Nike’s North America geography overseeing growth in the U.S. and Canada. He replaces Willem Haitink, who will serve as vp and general manager of Converse’s EMEA (European, Middle East and Africa) business. Elliott Hill will replace Cheek to lead the North American geography. Most recently, Hill served as vp, global retail.
“Willem Haitink has led Nike’s Greater China business to achieve strong growth, and now we look forward to Craig Cheek taking the lead and continuing the momentum in this important geography,” says Gary DeStefano, president of global operations. “Craig will lead us forward to achieve our goal of doubling our size in China by 2015.
“Our brand in North America remains strong and Elliott Hill will continue to deepen our lead across this geography,” adds DeStefano. “With Hill’s experience, we will continue to connect with consumers by focusing on our category offense and by elevating the retail experience across all channels of distribution.”
Did you enjoy this article? Click here to subscribe to the magazine.
