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More consumers expected to shop this year
As July 4th approaches, 16.2 percent of consumers plan to head to stores to buy new patriotic merchandise, a rise of 14.1 percent compared to last year, according to the National Retail Federation’s 2010 Independence Day Consumer Intentions and Actions survey, conducted by BIGresearch.
“Fortunately for many people this Fourth of July, gas prices won’t be what hinder a trip to the beach or other vacation spot,” says Phil Rist, executive vp, Strategic Initiatives, BIGresearch. “Consumers this year may open up to the idea of traveling to be with family or heading out of town for a little R&R over the holiday weekend, something they may have hid from the last two years.”
As for how they’ll celebrate the holidays, the survey found nearly 144 million Americans will attend or host a cookout/barbeque or picnic, which is the about the same as last year. Fireworks or community celebration will draw 42.4 percent of adults over 18, compared to last year’s 42.7 percent. More than 28 million (12.2 percent) will attend a parade and 27 million (11.5 percent) plan to travel or take a vacation.
“Summer promotions and sales on beach wear, picnic food and accessories should bring Americans into the stores and out of the heat as they prepare for their holiday festivities, especially with many families still relying on strict budgets,” says NRF president and ceo Matt Shay.
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