 |
|
 
|
|
|
Sign up now for your FREE subscription to the interactive digital magazine.
|
|
Better Gets Bigger: Karstadt raises the department store game with its renovated, expanded and über-luxe Oberpollinger brand.
By John Ryan
Spanning seven floors and 355,220 square feet, the revamped Oberpollinger department store in Munich represents the premium end of the city’s shopping spectrum. And while Oberpollinger has always been the place to buy luxury, ever since it was founded in 1905, the store’s transformation to a hyper-luxury emporium began just four-and-a-half years ago. That was when parent company Karstadt decided that the time was right to admit Oberpollinger to its highly select “Premium Group.”
Karstadt's Warenhaus and Premium Group divisions collaborated with the Michelgroup (Zurich) on the project, which was about more than just making things bigger (almost double the size). While the new space was to be realized by creating a seven-floor extension on the site adjacent to the existing store, the goal was to create a powerful luxury experience with a dominant assortment of key brands from around the world.
In December 2008, with the extension and revamp complete, shoppers got their first glimpse of the achievement. A neutral color scheme of white and silver unifies the space, while diverse room dividers serve as interior walls and transparent screens to organize the store into a series of specialty shops. A new entrance to the main door leads to remodeled walkways called the “Boulevard” and the “Promenade.” These internal avenues take shoppers past a range of branded offers – including Prada, Dior, Burberry and a massive Louis Vuitton section – plus a new beauty hall.
Design: Karstadt Premium Group- Patrice Wagner, first managing director; Christine Wurm, managing director finance and operations; Kevin Roche, executive director store planning and design, Karstadt Warenhaus GmbH; Gerd Pätzold, director strategic store planning and design, Karstadt Warenhaus GmbH; Heiner Filthaut, vp, construction services and project management, Karstadt Warenhaus GmbH
Its that period of the year when you want to regulate Christmas browsing with your schedule. Who's got any moment to look at 1 afternoon to accomplish the times of year list? (Except what about Hermes Birkin replica socialite plus the girl driver following her vertical particularly, seeking cashmere or porcelains.) I retailer in the everyday lifeI found a couple of thoughts at Gloria von Thurn und Taxiss dinner celebration last Sunday day. For a long time I've been looking for a treatment for cook the right egg in a really shell. Gloria obtained this remarkable-looking egg-shaped kitchen appliance on her property counter. Is it from Belgium?
Did you enjoy this article? Click here to subscribe to the magazine.
Few days back i read about Oberpollinger store located in Munich. It is one of the largest and oldest store founded in 1905. The store was constructed on more than 40,000 square meter area. They also have large toy department in the basement of store having model cars, dolls, party games, Lego and Playmobile. So it would always be nice to visit the store with your children. Chuck Broes