Today's convenience stores compete not only amongst themselves, but also against grocery stores, coffee shops and other specialty shops. To get an edge over the competition, petroleum retailer Clark has developed Oh!Zone, a 4000-sq.-ft. prototype convenience store designed around four modules that can be removed or repositioned, depending on store space and location.
Fresh Zone, Bulk Zone, Light House smoke shop and Value Zone contain regular C-store fare in addition to upscale items like cigars, gourmet coffee and fresh pastries. Bright red canopy elements, distinct logos and dimensional signage identify departments, while light flooring and skylit ceilings with exposed trusses make the space feel light and roomy.
Client Team: Clark Retail Enterprises Inc., Glen Ellyn, Ill. -- Brandon Barnholt, president and ceo; John Hanner, executive vp, operations; John Matthews, vp of marketing; Scott Weber, business development manager; John Krukar, project engineer; Bill Charneske, project manager, new concepts; Connie Masalunes, purchasing
Design: Addison, San Francisco -- Kraig Kessel, creative director and managing director of retail branding; David Takeuchi, design director, architecture; Robin Kumabe, color and materials; Arief Kartamihardja and Maria Wirjopranoto, designers; Moe Suleiman, implementation director; Nick Bently, design director of graphics; Matt Verssue, graphic designer; Bob Kersten, project manager
Suppliers: Royston, Jasper, Ga. (fixturing); Toli Intl., Commack, N.Y., and Forbo Industries Inc., Hazelton, Pa. (flooring); SGI/LSI, Houston, and F.B. Johnston, Chaplin, S.C. (graphics); Formica Corp., Cincinnati (countertops); Pionite, Auburn, Maine (laminates); Dunn Edwards, Daly City, Calif. (paint); LSI, Cincinnati (lighting); Persona, Watertown, S.D., and SGI/LSI, Houston (signage); Innovations in Wallcovering, New York (wallcoverings)
Photography: Mike Kelly, Evanston, Ill.