One-Stop Shopping

Verizon Wireless, the Bedminster, N.J.-based wireless telephone operator, has hired Fixture Perfect International (Dallas) and its sister company, estorefixture.com, to provide a “complete retail development solution” for Verizon's growing chain of stores.

Under the plan, estorefixture.com, an online B-to-B procurement site, will source the fixture packages for Verizon locations. Then Fixture Perfect International (FPI), a retail project management company, will administer the program, including scheduling, organizing deliveries and installation.

Verizon also enlisted FPI to create its in-store merchandising program for 150 locations, and has turned to estorefixture.com to source fixtures for Codetel, the Dominican Republic telecommunications provider operated by Verizon.

estorefixture.com also announced that it had been contracted by Kohl's Department Stores (Menomonee Falls, Wis.) to conduct online reverse auctions for merchandise bags, gift boxes and store fixtures.