Visual Merchandising and Store Design | VMSD.com

Plans call for increasing sustainable product sales, while reducing carbon, energy and waste consumption

The Procter & Gamble Co. (Cincinnati) has increased the targets for its 2012 sustainability goals to reflect the company's continued commitment and progress in improving the environmental profile of P&G's products and operations.
P&G first established its five sustainability strategies in 2007, and in November 2008, released its 10th annual sustainability report, which highlighted the company's approach and progress toward meeting these goals.

Among the revised 2012 goals, the beauty and consumer brands company aims to develop and market at least $50 billion in cumulative sales of "sustainable innovation products," which are products with a significantly reduced (less than 10 percent) environmental footprint versus previous or alternative products. This is up from the original target of $20 billion.

The company also plans a reduction of 20 percent in carbon dioxide emissions, energy consumption, water usage and disposed waste from P&G plants, leading to a total reduction over the decade of at least 50 percent. 

"P&G's commitment to sustainability is strategic. It is how our company conducts business," said A.G. Lafley, P&G chairman of the board and ceo. "By increasing sustainability goals, we demonstrate our ongoing commitment to innovate continuously to improve results."

Len Sauers, vp of global sustainability, adds, "P&G's long term, disciplined approach to sustainability enables the company to continuously assess progress and establish targets that further improve results. Our 'no tradeoffs' approach to innovation means consumers do not have to choose between the performance and price they expect and with being sustainable."