(Honorable Mention, 1998 International Visual Image Identity Competition--Signage & Graphic Design)
This new concept store was designed to provide desktop solutions for small office/home office customers. Paper products are presented by end use and are distinguished by a set of letter symbols describing them ("P" for preprinted, "W" for watermark, etc.). Symbol signs appear along a large paper wall that dominates the space, and are repeated behind the service desk.
Design: Schafer, Oakbrook Terrace, Ill.--Robert Schafer, project strategist; Beth Howley, principal in charge; Lisa Sallwasser, vice president graphics; Brian Priest, Jube Manderico and Stefanie King, graphics Suppliers: Andre's Imaging & Graphics, Chicago (graphics)