How do you get customers to notice a redesigned store on Broadway? Install a 10-foot-by-40-foot video wall featuring 54 NEC displays, and then invite passersby to upload their photos – or just watch someone else’s. “We knew we needed to do something fresh,” says Zacky Joseph, owner of fashion retailer Zacky’s, located at 686 Broadway in New York.
Seventy additional screens inside the two-level space make the entire shopping experience interactive. Designer LED Media and engineer AEG positioned these indoor merchandisers so that the vendor’s video content – promoting new products and special sales – could coordinate with the merchandise below it.
Technology gets personal at the cash register. A touchscreen enables cashiers to select the customer’s country of origin. That country’s flag and a video greeting them spread out over the three oversized screens framing the area.
Going digital has had its reward, says Joseph. “People can see the images from a distance, so they want to come in and take a closer look. Our foot traffic increased significantly after the redesign,” he says. What about selling spots on that video space? “As of now, no. We prefer to control the content,” he says.