Raise a Glass

Italian-based Damilano ditches traditional displays at its second wine shop
Posted February 21, 2012
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In choosing the design for its second wine shop, Damilano (Barolo, Italy) wine company took inspiration from its original retail location, but added a few eye-catching twists when it came to displaying its bottles of reds and whites.

Working with designers at F.LLi Groppo (Sommariva del Bosco, Italy) and Boglietti & Associati (La Morra, Italy), traditional shelving is put on a slant, creating a sense of movement as well as a draw to the store’s backwall. The oblique racks and doors are bottom-lined with oak wood in parquet style strips. Additional display units include wooden boxes for individual bottles and iron metal frames.

A display for wine glasses is made of extra-clear crystal and UV-glued to maximize visibility.

Other details inside the wine shop include a sign with the company logo internally illuminated in a tempered frosted glass box. In the store window, a collection of wooden boxes – each containing a bottle – appears to fall from the ceiling.

Project Suppliers

Retailer: Damilano, Barolo, Italy

Design, architect, general contractor and furniture: Groppo F.lli –
Sommariva del Bosco, Italy

Design Studio: Boglietti Associati - La Morra, Italy

Photography: Dominici, Torino, Italy