Ralph Lauren, Bloomingdale’s Unveil Interactive Windows

Bloomingdale’s (New York) 59th Street, Manhattan, flagship and Ralph Lauren (New York) have unveiled interactive window displays as part of the retailer’s Father’s Day promotion. The six windows feature installations of signature Polo Ralph Lauren merchandise as well as high-definition plasma screens with touch screen technology incorporated directly into the glass, according to Women’s Wear Daily. The technology allows passersby to interact with the display, changing the product images on the large screens.

By touching the screen, consumers can change the color of a polo shirt or choose a necktie to match a dress shirt. The projected image features realistic video showing the tie being tied onto the neck of the chosen shirt. An interactive mobile device app allows customers to immediately purchase their chosen items.