 |
|
 
|
|
|
Sign up now for your FREE subscription to the interactive digital magazine.
|
|
Frozen yogurt chain has signed franchise agreements for 219 locations
Red Mango (Dallas), one of the fastest-growing retailers of all-natural nonfat frozen yogurt, last year signed 42 franchisees to open a total of 219 locations, ranging in format from traditional stores and kiosks to co-branded locations and self-serve destinations.
The new development agreements include expansion in California, Utah, Nevada, Washington, Illinois and New York. The chain will also be entering new markets in Arkansas, Colorado, Indiana, Kansas, Massachusetts, Missouri, New Jersey, Louisiana, Minnesota, Texas, Virginia, Wisconsin and Washington, D.C.
"While many companies are experiencing record lows in growth, we are very excited about our record high," says James Franks, vp of franchising for Red Mango. "From the type of operators and franchisees we are attracting, to the type of locations we are opening in markets across the country, this is truly a ground floor opportunity that is being built to last through flexible consumer platforms and product innovations centered around health, taste and style."
Red Mango was recently honored with Nation's Restaurant News' 2009 "Hot Concepts!" award. The company debuted in Los Angeles in July 2007 and has grown to almost 60 locations across 14 states.
"Red Mango aims to not only be the leader in the frozen treat category, but to redefine the category with our innovative product line, nontraditional stores and core focus on health and nutrition,” says Franks.
Did you enjoy this article? Click here to subscribe to the magazine.
