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Reebok Opening Four FitHub Stores

Targets fitness-oriented SoCal communities

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Fitness apparel and equipment maker Reebok International Ltd. (Canton, Mass) is will open four Southern California locations — two in San Diego and two in Los Angeles — of a new retail chain known as Reebok FitHub, according to the San Diego Business Journal.

Reebok, a subsidiary of Adidas Group, recently opened the stores in several cities, including Boston, New York City, Washington, D.C., London and Paris. The stores sell Reebok-branded footwear, apparel and accessories, including the company’s CrossFit and Spartan Race collections.

The FitHub stores, which target communities with fitness-oriented residents, offer services such as yoga classes, fitness seminars and meetup spaces for running clubs, said Chris Waldeck, Reebok’s U.S. brand director.

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