Robert Bullock Bride to Open First Flagship

Robert Bullock Bride (New York) will be launching its first flagship store Sept. 10. The store will exclusively feature the entire Robert Bullock Bride collection of bridal and special-occasion gowns and accessories.

The store will be located in Nashville, and according to a press release, the location was selected because of the city’s creative culture and growth, and also because Bullock’s designs are especially suited to Southern tastes. It has partnered with local florist and designer-gown purveyor, Geny’s Bridal, to establish the flagship.

The shop will offer Bullock’s original designs as well as customizable gowns that allow customers to change a dress’s neckline, hem length or alter the fit of its skirt or sleeves.