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Get an all-access backstage pass to this SoHo showroom, where rock and roll meets interior design.
By Lauren Mang
![13309-3.jpg](http://vmsd.com/sites/vmsd.com/files/imagecache/Full_gallery/editorial/13309-3.jpg "Recessed troughs run across the space and are filled with MR-16 brushed aluminium track heads to "treat the space as if the shopper is on stage instead of in a retail environment," Jason Roberts says.")
Rock & Republic’s edgy, rocker-chic denim first took the stage on the West Coast in 2002. For the brand’s inaugural New York showroom, architects at David Howell Design (New York) looked to impart that same luxe edginess with smoky black and brown accents, chunky wood tables and a penthouse level complete with a shredded leather rug and plenty of mod seating.
Spanning the space’s three floors is an exotic macassar ebony wall. Millwork and display boxes filled with studded leather shoes and accessories were also constructed from the dark, striated material, adding to the urban flair. Fixtures feature an inky steel finish with a dark-stained walnut base.
The building’s existing wall of windows naturally illuminates the dark-hued space, but created an issue for the design team. “If the jeans are in the sun too long, they’ll start to fade,” says Jason Roberts, project architect. “So we had to treat the window with a UV coating and install special shades that the client could control.”
Client: Rock and Republic SoHo Showroom, New York
Design/Architect: David Howell Design, New York -- Jason Roberts, project architect; Tamara Eaton, designer; Antony Martin, designer
General Contractor: Emerald Contracting, Berkley Heights, N.J.
Audio/Visual: RFM Group, Beverly Hills, Calif.
Fixtures/Wallcoverings and Materials: Capital Contracting and Design, Plainfield, N.J.
Furniture: 440 Gallery, New York; West Elm, New York; Capital Contracting and Design, Plainfield, N.J.
Lighting: RSA Lighting, Peachtree City, Ga.
Signage/Graphics: Replicate, Brooklyn, N.Y.
Photography: Bjorg Magnea, New York
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The architects from David Howell Design did a very good job and I am amazed how they manage to create a luxuriant design using a very artistic combination of sober colors:"smoky black and brown accents". Tomorrow after work I will try to visit the store to view one of the best New York interior design. I want to thank the photographer for amazing pictures.