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New ‘white box’ shopping complex is part retail center, part life-as-art experience.
By Mary Scoviak
The White Gallery will bring a new kind of shopping/entertainment concept to Rome when it opens in mid-September. The roughly 54,000-square-foot development will be the Eternal City’s first large lifestyle retail complex. Shoppers can browse three floors of high-end fashion brands, design elements, art, music, books, restaurants and technology.
The pioneering project features a “white box” aesthetic. Its open plan, double-height ceiling and wide sightlines are intended to showcase the people and merchandise within the space. A free-flowing circulation pattern surrounds shoppers with colors, scents, sounds and flavors.
“White Gallery is a place conceived for the senses. The idea is all about easy living in a less conventional place where shopping is an experience,” says Michela Vianello, art director for Andromeda Intl. (Venice, Italy), the lighting designer/manufacturer that created the series of lighting sculptures, entitled Fluxus, that both illuminate the walkways and aid in wayfinding.
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If you are staying in Rome and want to have a lovely and pleasant experience than your one stop shop is shopping centre White Gallery. The decor of the shopping mall is just awe-inspiring that has been made done by brilliant Karim Rashid. Smart Carpet