Sears Launches "Seventeen" Line

Sears has partnered with Seventeen magazine for a collection that debuted last week at 450 Sears stores nationwide. The line features 83 pieces, including such items as leggings, denim vests, military jackets, dresses, cardigans, blouses, accessories and footwear. All items fall under the $50 price point.

A marketing campaign for the line includes the utilization of the hashtag #17Style across all social media platforms. Ten stores will feature specialty shops with Seventeen signage, charging stations and interactive elements that include digital magazine content and social feeds, according to Retailing Today.