Envisioned as a luxe launching point for regional designer brands and exclusive international lines, Seibu Jakarta’s 108,000-square-foot store takes a retail-as-theater approach. A dramatic centrally located five-story etched-glass, chrome and mirror atrium boasts cantilevered stages that showcase custom displays and visual merchandising.
Each level is designed as a distinct space, while public spaces are tied together with elegant, effusive displays and finishes. For example, finely detailed, layered installations blend textures, colors and patterns – including the Japanese cherry blossom – that draw on Seibu’s Japanese heritage. And hand-carved and marble floors are accented by marble busts, carved statues and custom leather pieces handcrafted by local artisans.
Client: PT. Panen Selaras Inti Buana, Jakarta, Indonesia
Design Firm: Callison, Seattle – Dawn Clark, principal-in-charge; Doug Shaw, project manager; Andy Thaemert, design director; Jeany Kim, Erik Mueller Ali, Nicole Bentley, design team
Architect: RTKL, Baltimore (building)
General Contractor: PT. Daya Indria Permai, Jakarta, Indonesia
Interior Contractors: PT. Catur Griya Naradipa, Jakarta, Indonesia; PT. Andhikapura Perkasa, Jakarta, Indonesia; PT. Wahana Mega Hastakarya, Jakarta, Indonesia; Aljeff, Jakarta, Indonesia
Lighting: Lighting Design Alliance, Los Angeles; PT. LITAC, Jakarta, Indonesia
Photography: Stefanus Pakan, Jakarta, Indonesia