When Converse’s Canadian headquarters relocated from an industrial park to a more centralized site near Montreal’s international airport, the move provided the opportunity to create a corporate office and showroom environment that reflected the dual philosophy of the brand as an American icon as well as a provider of performance products.
The space is divided into two floors, with showroom space occupying the ground floor. Multiple rolling racks and individual presentation rooms allow the brand to showcase spring, fall, summer and winter lines in a variety of formats to its diverse clientele.
A spacious upper floor houses offices. Existing ceilings and floor finishes were updated using steel components and stripping the flooring to its concrete base.
White and charcoal gypsum decoupage surfaces and custom-designed metal furniture also upgrade the new environment.
Client: Converse Canada, Montreal: Conrad Tappert, president
Design and Architecture: Indesign, Montreal: Gary Michael Conrath, principal associate; Melanie Caron, designer; Allen Maltais, designer
General Contractor: Marfoglia, Montreal
Photography: Marc Cramer, Montreal