Innovative Signage/Graphics
Special Award
Monastero & Associates, Inc., Cambridge, Mass.
Signage and graphics drive the design at shoeBUZZ, a new kids' shoe store designed to make shopping fun for kids and convenient for parents. Fun fixtures feature games on side panels, creating a diversion for the target clientele. And the unique logo pervades all store signage, including the FitZone, where the "Buzz Patrol" (store personnel) checks shoe sizes.
Client: Stride Rite Children's Group, Lexington, Mass.
Pam Salkovitz, president, Children's Group
Jay Nannicelli, svp, retail operations
James Harte, director, retail and construction
Design: Monastero & Associates Inc., Cambridge, Mass.
Nina Monastero, principal-in-charge
Edith Twining, designer
Jonathan Merin, job captain
General Contractor: Treehouse Development, Lake Mary, Fla.
Outside Design Consultants: Friskey Design, Sherborn, Mass. (graphics)
Lux Lighting Design, Belmont, Mass. (lighting)
Zade Co. Inc., Cambridge, Mass. (engineers)
In-Store Graphics: ICL Imaging, Framingham, Mass.
Mobile fabricator: Unigami, Coral Springs, Fla.
Interactive toy panels: Custom Surroundings, Valley City, Ohio
Fixtures: OPTO Intl. Inc., Wheeling, Ill.
Storefront signage: Colite Intl. Ltd., West Columbia, S.C.
Photography: Lucy Chen, Somerville, Mass.