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L’Oreal focusing on online sales, growth of other high-end brands
L’Oreal (Paris) plans to close the doors on Shu Uemura stores and beauty counters in the U.S. The move is part of the company’s plan to shift sales of the cosmetics products to the Internet so that the company can concentrate on its other high-end brands in the country, such as Lancome, Ralph Lauren and Yves Saint Laurent.
L’Oréal has a controlling stake in the cosmetics company.
“This is about our desire to focus on growing the larger brands, not because the brand isn’t vibrant and beautiful,” says Carol Hamilton, president of L’Oreal USA’s Luxury Division. “We love the brand, but it is a very small part of our portfolio.”
Shu Uemura products are sold in around 100 stores in the U.S., such as Saks, Nordstrom and Neiman Marcus department stores. The brand is available in 18 countries, with close to 80 percent of its business concentrated in Asia. L’Oréal says the news does not affect other markets.
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