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Signet Jewelers Tests New Concept

First store devoted to single jewelry brand

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Signet Jewelers (Hamilton, Bermuda) is testing a new store concept – Le Vian by Jared ­– marking the first time the company has devoted a store to a single jewelry brand.

The first store will open later this year in the Roosevelt Field Mall in Garden City, N.Y., reports JCK. Ceo Mark Light said the company also plans to open stores in Knoxville, Tenn., and Dulles, Va.

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